Despite this, the company faced investment and supplier challenges which led to operational disruption and a rapid decline in revenues.
Jimmy Saunders and Mike Lennon of KR8 Advisory were appointed Joint Administrators of LoveRaw Limited on April 16 2025. The brand and business assets were successfully sold to Bettr Food Limited, a subsidiary of the Smart Organic Group.
Jimmy Saunders, Managing Director at KR8 Advisory, said: “Whilst the vegan food space continues to be competitive, we expect the LoveRaw brand and products to be a great success with the investment and in-house manufacturing capabilities which the Smart Organic Group brings.”
Founded in 2009 in Sofia, Bulgaria, Smart Organic has established itself as a pioneer in the organic food industry, offering a diverse portfolio of over 500 products. With a presence in over 60 countries, the company is renowned for its commitment to innovation, quality and sustainability. The company is listed on the Bulgarian Stock Exchange with a current market capitalisation over 150 million EUR.
